Do you have a healthcare website which isn’t performing as you had expected? Either traffic is low or your bounce rate is through the roof. There could be any number of reasons why that particular website isn’t doing what you had expected, and it may be something as simple as design. However, it may be something else altogether. Any business or commercial website must have certain key elements in place and it just could be that one or more are missing from your current site. Perhaps it’s time for a whole new approach to your healthcare website. These are the key elements of a healthcare website.
1. Design Space – Layout
It cannot be stressed enough that the layout, how you’ve planned your medical website’s design, is critically important. The layout will obviously be the first thing anyone sees once they’ve landed on your site and a page that is poorly designed will be a huge detriment. In fact, many visitors will pop back off as quickly as they got there if all they see is a frenzy of images and text, something that is so busy it’s mind-boggling.
This is where you’d want to enlist the help of experts in the field of marketing for healthcare and medical website design like One Vision Health. This company offer a variety of marketing and design services and have a page full of the clients they’ve worked with if you want a feel for how your website should look. Web design and marketing have a symbiotic relationship and you just can’t have one without the other. Layout is your first marketing tool and one of the most important because we all know by now the wisdom in that old cliché about first impressions. Don’t lose them before you’ve had a chance to tell them who you are and what you do!
2. Ease of Use
Another key element is ease of use, sometimes referred to as navigation. Make it easy for anyone landing on your page to quickly spot what they are looking for so that they can navigate to that page. Most people use the internet because it is fast and it is supposed to be easy. If they can’t quickly find how to get to the information they seek, you’ve lost them.
3. Content and SEO
Here is where content and SEO are vitally important. Now then, you’ve set up an attractive site and made it easy for visitors to find the information they seek. Content is still king and you will need well-written and informative content. This includes a blog which will bring in visitors by the hundreds, if not thousands. Again, you’ll need specialist marketing for healthcare when it comes to Search Engine Optimisation, SEO, because Google will rate you on those two very important elements, which include informative content and competitive keywords. Those are the terms people will search for that will land them on your site, so always hire healthcare marketing professionals. This is a must.
4. Responsive Design
In today’s market, more people find new businesses on a mobile device than in any other way. A responsive design means your site can be viewed as easily on a little 5-inch mobile screen as it can on a 20-inch monitor. This is an area of web design that is vitally important because layout features must change to be viewed well on a tiny screen. Remember that first key element, design space, and layout? This will change to some degree in a responsive design, so get it right or you will lose the majority of traffic you had hoped to capture. In other words, people tend to search the Web from their mobile devices and the number of people who still own desktops is declining in recent years.
5. About Us and Contact Pages
The links to these are best located at the very top or bottom of your pages, but the important thing is that you should always have an about us page and a contact page. These tell visitors who you are, what you do, and how to reach you. If you are looking to grow your business within the healthcare industry, it is vital that people know who you are, what you do and how to contact you to set up an appointment or speak with a rep.
6. Chat Bots & Social Media Links
Finally, it is crucial to understand that today’s consumer wants to talk to a person. This doesn’t always mean a phone call or an in-person visit, but chatbots and social media are highly effective ways of communicating with businesses. Make no mistake, healthcare is a business as you well know, and consumers will relate to you in just that way! If you want to have a successful website, offer a chatbot with a live operator at least during normal business hours and provide links to social media pages you set up. Once again, marketing for healthcare pros can set up a social media presence for you and keep it moving as well!
Whether starting or growing your healthcare business, you’ll need a website with a focus on these key elements. Remember, growth begins with exposure and that’s what your website is all about. Get it right and watch your business flourish.