The Different Content Formats That Are Ideal For Different Stages Of Your Marketing Campaign

Marketers have to carry out a host of activities from creating brand awareness to nurturing leads until they are considered fit to buy. As a result, they have to be in constant contact with the prospect to influence their purchase decisions.

The best way to stay at the forefront of a potential client’s mind is through interactive and engaging content. Given the flood of content in the digital era, it has become much harder to grasp the attention of the audience.

Hence, a seasoned marketer is equipped with an arsenal of content ideas to make the most of every touchpoint. The content diversity, in terms of content formats and types, plays a crucial role in their marketing strategy.

Here are some of the

The Different Content Formats That Are Ideal For Different Stages Of Your Marketing Campaign

Marketers have to carry out a host of activities from creating brand awareness to nurturing leads until they are considered fit to buy. As a result, they have to be in constant contact with the prospect to influence their purchase decisions.

The best way to stay at the forefront of a potential client’s mind is through interactive and engaging content. Given the flood of content in the digital era, it has become much harder to grasp the attention of the audience.

Hence, a seasoned marketer is equipped with an arsenal of content ideas to make the most of every touchpoint. The content diversity, in terms of content formats and types, plays a crucial role in their marketing strategy.

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Here are some of the

Content to Attract Leads

Want to get noticed by your target audiences? Try out the following content formats:

1. Videos

Videos allow you to create information-loaded, shareable content that barely consumes the user’s time! Thus, they are effective in creating a brand buzz even amongst completely unqualified leads.

Consider this – nearly 84% of consumers feel convinced to purchase a product after seeing its product video! Further, marketers can use them to increase conversion rates or for SEO purposes – videos are completely adaptable. Moreover, considering the fact that videos are mobile-friendly, you can reach out to a larger audience base!

There are several video maker online, choose the one that fits your marketing goals and budget, and get creative! Remember to include your branding and logo in the video to leave behind a lasting impact.

2. Infographics

Do you want credible sources to promote your brand? You can achieve this goal through infographics. When used correctly, infographics can muster social shares, generate backlinks, and attract attention.

Internet users love statistics. However, digesting this information and crunching numbers is not something that everyone enjoys. Fortunately, you can bridge the two through data visualizers, that is, infographics.

Infographics are highly engaging. Additionally, the fact that people can process images 60,000 times faster than text and retain this information for about three days makes a strong case for infographics.

3. Ads

Do you want more on-site traffic? Start running ads!

There are mainly two kinds of ads that you must focus on – search engine ads and social ads. The former operates on search result pages, while the latter is present on social media platforms like Instagram, Facebook, Twitter, etc.

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Between the two, social ads need a bigger push as people on social media are not necessarily looking to make a purchase. Thus, let your creativity loose – create video from photos or set up carousel posts – make your ad stand out to grab the attention of your target audience.

Content to Engage Prospects

Once you are on your lead’s radar, you may wonder, now what? Use the following types of content to engage and qualify prospects:

1. Web Content and Blog Posts

After the prospect has seen your videos, visited your landing page, or come across your social media ad, they may want to know more about your brand, product, or service. Further, they may visit your website to verify whether your business is legitimate or otherwise. So how do you build trust with them? Through blog posts.

It allows you to assert your domain expertise through authoritative and informative posts. You could share how-to guides, case studies, eBooks, and whitepapers that will establish you as a thought leader.

2. Webinars

A webinar is an online event, which could be in the form of a seminar or workshop conducted in real-time. They take videos to a whole new level.

Rather than posting a recorded video on your website’s landing page, you can elevate its value by announcing a webinar or a live Q&A session to address frequently asked questions. It adds a personalized human touch and allows you to disseminate knowledge. Thus, you can give your audience a much-needed push towards a sales decision.

Survey says that people can dedicate as much as 57 minutes of their uninterrupted attention to a webinar, which is massive! As a result, webinars are an effective way to engage your clients and market your brand or product.

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3. Emails

When it comes to marketing, email has always offered a stable return on investment. Marketers can tap into the potential of email marketing to nurture and qualify leads, and help them through the marketing funnel.

There are several ways to automate and execute an email marketing campaign that will make it easy for you to reach out to your target clients. You may send out updates, newsletters, and follow-up emails that specifically address their pain points. Sending relevant emails will make it more likely for the receiver to engage with your brand in a positive manner.

Content to Delight Customers

Given that it costs 6-7 times more to acquire a new client than retain a current one, your existing customers will always be your greatest assets. Here’s how you can retarget and remarket to these clients through different content formats:

1. Surveys and Feedback

Giving your customers a voice is the best way to let them know that you care. A good survey campaign sheds more light on your buyer’s persona, their preferences, and how you can improve your services. You may also extend loyalty programs and special offers for participating in the survey.

2. Social Media

Watch out for mentions, queries, ratings, and reviews on social media. Anything posted on social media can make or break your brand image.

Hence, extend customer service over social media platforms as well. All it takes is your proactive approach to convert a dissatisfied customer into an advocate!

Conclusion

From the above, it becomes clear that content plays a crucial role in defining a marketing strategy’s final outcome. Having a content strategy that complements your marketing efforts will enhance your revenue and earn you a loyal customer base.

Marketers can explore the various content formats and include it in your marketing campaigns to find out what works best. Once you identify the content that resonates with your clients, it is simply a matter of building your success on this foundation!

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