Today i am going to explain all of you about How Facebook Collects Your Data. Facebook account to log into another website or app and Facebook ads and measurement tools.
When a user visits a website, the web browser has to share some amount of user data with them such as IP address so it knows where to send the data and the OS (operating system) it is running on as the layout and content varies from one OS to another.
This means that if a website embeds any of the engagement tools by Facebook, the social media network also gets access to the user data shared by the browser with the website. That statement raised concerns about whether the company has “shadow profiles” with information about non-users. That’s precisely because they don’t have an account on the service, she said. In the New Era of Social media every 5th person in the world is in facebook so privacy is very very necessary.
- Providing Our Services
Social plugins and Facebook Login: We use your IP address, browser/operating system information, and the address of the website or app you’re using to make these features work. For example, knowing your IP address allows us to send the Like button to your browser and helps us show it in your language. Cookies and device identifiers help us determine whether you’re logged in, which makes it easier to share content or use Facebook to log into another app.
Facebook Analytics: IP addresses help us list the countries where people are using an app. Browser and operating system information enable us to give developers information about the platforms people use to access their app. Cookies and other identifiers help us count the number of unique visitors, and also help us recognise which visitors are Facebook users so we can provide aggregated demographic information, like age and gender, about the people using the app.
Ads: Facebook Audience Network enables other websites and apps to show ads from Facebook advertisers. When we get a request to show an Audience Network ad, we need to know where to send it and the browser and operating system a person is using.
Ad Measurement: An advertiser can choose to add the Facebook Pixel, some computer code, to their site. This allows us to give advertisers stats about how many people are responding to their ads — even if they saw the ad on a different device — without us sharing anyone’s personal information.
- Keeping Your Information Secure
Receiving data about the sites a particular browser has visited can help us identify bad actors. If someone tries to log into your account using an IP address from a different country, we might ask some questions to verify it’s you. Or if a browser has visited hundreds of sites in the last five minutes, that’s a sign the device might be a bot.
- Improving Our Products and Services
The information we receive also helps us improve the content and ads we show on Facebook. So, if you visit a lot of sports sites that use our services, you might see sports-related stories higher up in your News Feed